Fresh Look. Same Energy. Same Mission.

A New Era of Period Power: WUKA’s Got a New Look

Okay, deep breath… we’ve got something BIG to show you. WUKA just levelled up.

Say hello to the new face of Next Gen Period Care - a bold new look, same unapologetic mission. We’ve refreshed our logo, fine-tuned our vibe, and doubled down on what we’re here to do: help you Wake Up, Kick Ass, and bleed without compromise.

This isn’t just a rebrand. It’s a real brand - one built by you, with you, and for you.

So, what’s changed?

Let’s start with the obvious: we’ve had a glow-up. Think sleeker lines, sharper confidence, and a design that finally matches the energy we’ve had since day one. Because if we’re shouting about smashing stigma and breaking the mould, our look should shout it too.

But under the surface? We’re still the same WUKA. Still delivering the UK’s first fully leak-proof, comfy AF period pants that don’t just hold blood - they hold space for you to move, stretch, chill, study, sleep, cry, dance… you name it.

We’re still fighting the good fight against period shame, single-use waste, and disposable nonsense. And we’re still not afraid to say the word “period.”

Shaped by real stories (yours)

This new look wasn’t born in a boardroom. It was inspired by your DMs, your reviews, your sweaty gym stories and late-night cramps. Every update has been shaped by the real humans who wear WUKA every day. The ones who say, “Finally, something that actually works.”

And for all our teens and soon-to-be bleeders out there: this new era is for you, too.

Because when you’re just starting out, you need period care that feels like it gets it. Not pink, fluffy nonsense. Not patronising health class vibes. Just smart, sustainable teen period pants that move with your body and meet you where you’re at. No awkward pads slipping in PE. No last-minute dashes to the toilet.

Why now? 

A lot can change in seven years. Your body, your mindset, your mission. And for us at WUKA, it’s been nothing short of a metamorphosis. As WUKA CEO and co-founder Ruby puts it:

“Every seven years, nearly every cell in the human body renews itself. In many ways, we’ve experienced that same transformation. What started as a scribble on our kitchen table - me and my husband dreaming up WUKA seven years ago - has grown into something so much bigger than we ever imagined. We’ve grown as founders, as a team, and as a brand that now serves fearless people from ages 9 to 90. It felt like the right time to evolve. To step into the next chapter while staying true to our roots.”

What's next?

You’ll start seeing the new WUKA roll out across our site, socials, and products. From bold packaging (shelfie-worthy, for sure) to fresh new tags on your fave undies, we’re going all in.

This is more than a style change. It’s a symbol of what’s next - for us, and for everyone who’s sick of hiding tampons up their sleeves or apologising for their periods.

We’re showing up louder, prouder, and realer than ever. Because confidence doesn’t always mean perfect. It means secure. Supported. Ready for anything. That’s what our period pants are built for - whether it’s your first bleed or your five-hundredth.

Period care that grows with you

From school bags to gym kits, we’re in it with you. WUKA’s range of period wear for teens is made for real life, not Instagram life. Stretchy, breathable, and easy to wash (yes, even on your busiest week), they’re period essentials you can actually rely on. No leaks. No stress. No “oops.”

And for parents reading this? We’ve got you too. The new look makes it even easier to spot the right style, flow, and size for your teen. So you can shop smart, and let them wear what makes them feel good.

TL;DR?

We’ve switched things up. But we’re still the same WUKA underneath - fearless, functional, and flipping the script on what period care can be.

Thanks for helping shape this next chapter. The new WUKA is just getting started.